The Gita Press is the world's largest publisher of Hindu religious texts. It is located in Gorakhpur city of India's Uttar Pradesh state. It was founded in 1923 by Jaya Dayal Goyandka and Ghanshyam Das Jalan for promoting the principles of Sanatana Dharma. Hanuman Prasad Poddar better was known as "Bhaiji" was the founding and the lifetime editor of its noted magazine who also wrote articles with his pen name "SHIV", Kalyan. It started publishing in 1927, with a circulation of 1,600 copies and at present its print order had reached 2.5 lakh (in 2012). The Gita Press archives contain over 3,500 manuscripts including over 100 interpretations of the Gita.