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Ryan Holiday: How to Create Work That Lasts

youtube.com

Skills, Qualities and AttributesPhilosophy and Experience

In this video Ryan and Chase Jarvis discuss:

* Good marketing isn’t taking pictures or writing copy that sells shoes anymore. It’s just as much about making work that starts a discussion.
* You’re going to get a little crash course on Stoic philosophy and how to use your own mindset to propel your creative endeavors in three simple but challenging steps. Control your perception, take action, and look forward to the transformation that hardship brings.
* The two questions you should be asking yourself before starting any creative project are “who is this for?” and “what does this do for them?” If you think long-term about the impact that you want to make, it will help you persevere when the going gets tough.

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